Qualitative ResearchQualitative research is at the heart of what Pathway do. We believe in involving our respondents because if they enjoy and understand the process they become more active, open and informative.

We use a wide range of methods:-

• Focus Groups
• Depth Interviews
• Accompanied Shops
• Ethnographic Interviews
• Observation
• Placement Trials
• Creative Workshops

Quantitative ResearchWe approach quantitative research with a qualitative mindset as all our researchers are skilled in both disciplines. We believe that this enables meaningful questionnaire design, greater insight during analysis and communication of results which are both informative and creative.

Our methodologies include:-

• On-Line Surveys
• Telephone Interviews
• Face to Face Interviews
• Postal Surveys
• Mystery Shopping
• Hall Tests
• Self-Completion

International Research We conduct qualitative and quantitative research internationally and are experienced at co-ordinating projects in all the major European markets. We have built a network of like minded partners who are specialists in their given fields who are established in their local markets. We always manage centrally and brief and view all projects in the field.